IBTIKAR USIM | DISEMBER 2018

Dates pits formula have commercialization potential, as dairy goat farmers indicated their interest to try a new supplement product to improve their production quality and quantity. Powdered date pits, when added as a supplement for goat feed, are found to be effective in increasing goat milk yield by as much as 60%. For a total annual cost of RM188,176.00, a company selling date pits formula can obtain a profit of RM22,955.20, assuming that it manages to sell 640 units of 20 kg bags of dates pits formula. For a total cost of RM60.00, dairy goat farmers can receive a net benefit of RM390.00 per goat. Consumer intention to purchase goat milk is driven by a number of factors, including health consciousness, nutritional value, religiosity, taste, and price. The findings agree with the extant literature. Consumers who experience an increase in income are willing to pay for goat milk (n = 1854). Moreover, if the price of goat milk increases by 10%, 35.8% of consumers are willing to pay for the same quantity. Meanwhile, if the prices of other foods increase, 35.7% of consumers are willing to pay for goat milk. The results of this study could be used to develop marketing strategies for goat milk producers. This project has successfully developed a one stop knowledge repository on prophetic food where users can post a related query and related information will be retrieve from various resources that contains the keyword. It is a multi lingual search applications that can use either Arabic, Malay or English as the keywords and the targeted documented will be matched despite the different language. Due to the multi lingual feature, some language ambiguities need to be resolved due to the translation and its usage context. A semantic search algorithm was constructed to resolve the issue. Synonyms and conceptual relationship that exist was identified by domain experts in order to handle the semantic challenges due to linguistic and contextual issue. A web application was developed called NAISSE and NAISSE Apps for mobile platform with the purpose of becoming a one stop resource centre on prophetic food from the Naqli and Aqli knowledge perspectives. Users can subscribe as member with membership fee to benefit the repository.