IBTIKAR USIM | JUN 2019

3 8 B i l . 7 J U N 2 0 1 9 intuition, and amarket sense that characterized Jobs, Apple Inc. could not be so successful, and Apple I and Apple II could have ended up as interesting, but forgotten inventions, lying in the dust of some abandoned garage. It is worth appreciating that we were lucky to have both of them the inventor and his Inventions. In conclusion, if invention is a pebble tossed in the pond, then innovation is the rippling effect that the pebble causes. Someone has to toss the pebble and that person will be the inventor. Someone has to recognize that the ripple will eventually become a wave and that person is the entrepreneur. Entrepreneurs don’t stop at the water’s edge. They watch the ripples and spot the next big wave before it happens. And it’s the act of anticipating and riding that “next big wave” that drives the innovative nature in every entrepreneur. Reference • Marily Oppezzo and Daniel Schwartz. “Give Your Ideas Some Legs: The Positive Effect of Walking on Creative Thinking.” Journal of Experimental Psychology: Learning, Memory, and Cognition 40, no. 4 (2014): 1142–1152. • “10 Creative Techniques for You and Your Team.” MiroBlog. n.d. https://miro.com/blog/ creative-techniques/ • Michelle Ferrier. “Ideation.” Media Innovation and Entrepreneurship. n.d. https://press. rebus.community/media-innovation-and-entrepreneurship/chapter/ideation-2/ • Henry Chesbrough. “Everything You Need to Know about Open Innovation.” Forbes. March 21, 2011. https://www.forbes.com/sites/henrychesbrough/2011/03/21/ everything-you-need-to-know-about-open-innovation/#1861dd5275f4 • Merit Morikawa. “16 Examples of Open Innovation: What Can We Learn From Them?” Viima. November 20, 2016. https://www.viima.com/blog/16-examples-of- open-innovation-what-can-we-learn-from-them • “How Design Thinking Transformed Airbnb from Failing Startup to Billion Dollar Business.” First Round Review. n.d. https://firstround.com/review/How-design- thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/ • “Divya Nag, 26.” Fortune. n.d. http://fortune.com/40-under-40/2017/divya-nag-27/ • Rikke Dam and Teo Siang. “Introduction to the Essential Ideation Techniques Which Are the Heart of Design Thinking.” Interaction Design Foundation. April 2019. https:// www.interaction-design.org/literature/article/introduction-to-the-essential-ideation- techniques-which-are-the-heart-of-design-thinking • Dawn Kelly and Terry L. Amburgey. “Organizational Inertia and Momentum: A Dynamic Model of Strategic Change.”Academy of Management Journal34, no. 3 (2019): 591–612. • Ian Fillis and Ruth Rentschler. “The Role of Creativity in Entrepreneurship.” Journal of Enterprising Culture 18, no. 1 (2020): 49–81. • Blake Morgan. “5 Fresh Examples of Customer Service Innovation.” Forbes. July 17, 2017. https://www.forbes.com/sites/blakemorgan/2017/07/17/5-fresh-examples-of- customer-experience-innovation/#3ae5a46e5c18